Using press releases (PR) is one of the greatest ways of marketing your website and Internet business. It gives you backlinks, it gets the word out about you in an exciting and informative way, and if you write the PR piece correctly you will never come off as just marketing a product or service; rather, you’ll simply make headlines, and people are very attracted to newsworthy stories.

PR pieces that are well-written really capture people’s attention. Some PR websites require a fee for you to publish there, while others are free. Generally speaking, the paid-for sites give better exposure. They are sites that journalists, bloggers, researching writers, and website owners looking to add or link to interesting content for a new post all frequent.

PR pieces are also a great way of making yourself quotable. You should include quotes from yourself or from someone authoritative about the topic in a PR piece whenever possible. This lends your piece an air of authority and authenticity. A great quote can spread like wildfire on the Internet and really generate a lot of interest in you as a person, which is the best way of generating interest in your business.

A PR piece should follow a specific format and formula to be successful. First, begin with a catchy headline (title). Remember, this should sound like a newspaper headline and be quite informative but punchy at the same time. Read some front page headlines to get a feel for how yours should sound.

Next you may want to consider writing a catchy summary of your article to appear just below the headline. But this is optional.

Your next step is to give a “dateline”. This is where you write the location where the story is generated–it may be the World Wide Web–and the date, written out in full (So, for instance, July 14, 2008). This is followed by a long dash, and then you want to write a sentence that really grabs the reader’s attention but, again, sounds like news and not like one of those midway-hawker online marketing splash pages. This opening sentence should contain very relevant and important information and compel the reader to feel like she’s about to learn something very important if she continues reading. If you need it to be so, feel free to make this sentence quite long (but be sure it’s not a fragment or a run-on).

Most important about that opening sentence is that it’s powerful WITHOUT sounding even remotely like a sales pitch and that it’s chock-full of vital information that makes the reader desire to read more. One of the best ways to achieve this is to open with “[Yourself, your business, or the producer of a product you are promoting] today announced that [latest and greatest event, such as the launching of a hot new product].”

Next, proceed to outline everything someone should know about the newest event. Use straightforward language always, not overly-emotional or hyped. Try to remember your essay-writing classes from high school or college. Save anything emotional for a direct quote from you or someone authoritative like a product producer.

Finally, at the bottom of the PR piece include a brief, informative summary about you or your product, and then follow it up with Contact Information with a link to your website. Go to a site such as “PR Newswire” or “Marketwire” to see models.

Bruno Auger is an expert in the web hosting industry. I provide professional web hosting, ecommerce web hosting, personal web hosting, and blog hosting plans at Brixhost. Check out my personal blog for promotions and free information.

If you have a website and market a product or service, or just want to get more traffic to your content site, then you have one thing in mind- traffic. One of the best ways to get traffic to your site is by using blogs to post articles related to your topic. This method is so effective because the big search engines out there love blogs because of their fresh and new content. The most important part about blogging to generate traffic is in optimizing the content of the blogs, a process that is easy to master and can prove very beneficial to your website.

The big search engines absolutely love blogs, especially WordPress. This particular service allows you to setup as many free blog sites as you want, and Google loves it. The search engines index blogs quickly and often and, if you choose to take the extra step in keyword optimizing the content on your blog, then you are going to attract a lot of attention. Make sure you always include a carefully crafted backlink to drive people to your actual sales or content page and you will begin receiving traffic in no time.

Blogging has many aspects that make it an effective marketing tool. Because the popular blog suppliers are so highly ranked themselves in the search engine page rankings, everything they are associated with (linked to) gets spidered and indexed as well. Also, the search engines love all of the new and fresh content that is circulated on such sites, causing them to hang around and spider and index their (your) blogs more often. In addition to sustained traffic generation, if you select your tags and popular keywords carefully, you may also see sudden urges of traffic. All of this traffic can then be directed to your sales or content sites, delivering you the success you want.

Blogs are very popular and easy to maintain, as the website portion is already taken care of and all you have to do is add useful content. Products such as Microsoft Office 2007 also make it easy to update blogs, as you can choose new blog post, type it up and, by adding your login info, it can seamlessly integrate your new content into the blog. This is pretty powerful stuff, considering the value of such sites. With blogs you can add posts as often as you like. Obviously, the more you post, the better for the site, but you can find your own friendly medium and watch the site grow.

Another great way to get attention to your blog is to post comments on other, related blogs. By posting on other niche blogs, you can include a signature file that links to your blog or main site. Once you have that down, the best way to create traffic through blogs is to have multiple blogs on different niches. Each site can be optimized for a different keyword, all pertaining to your main site or product. You can use each blog to promote for that keyword only and then find a way to funnel all traffic to your main site and product pages. This is the power behind blog marketing and can be very effective in creating the success you desire.

Want to learn more about time-tested traffic generation techniques? Hear from the experts and learn more about how to bring success and traffic to your website. http://Traffic-Generation-Techniques.com

Did you know that you can browse blogs and forums your target market reads for about an hour a week and be marketing your business? You can!

First, find blogs and forums that attract your target market. The topic should generally be related to your business in some way, but probably not published by a direct competitor. The objective in selecting these sites is that your actual or prospective customers are reading them on a regular basis.

Next, read through recent entries to find posts where you have something useful to add to the conversation – preferably on a topic that’s directly relevant to your business.

Your goal in your comments is to be as helpful as possible. You want to do more than add a comment just agreeing with someone else or making a generic comment. You want to use your business expertise to assist the readers. The benefit of doing this is that people reading these sites will begin to see you as knowledgeable in your area and may choose to check you out further.

When you add a comment to a blog post, you’ll have a hotlink on your name that points back to your site. Forums often allow you to create a signature containing your site address that’s automatically included at the end of each post you make. Not only do these links help readers find your site, they may also help you build additional links back to your site that search engines see and value.

The more links to your site that exist – especially from ‘popular’ sites – the better your organic (non-paid) search engine rankings will be.

Note that some blogs will have the ‘nofollow’ tag set on their comments. This tag tells search engine spiders not to give the commenter credit for the link to his site. Blog publishers do this to discourage spam comments that have only the goal of getting links back to a site and not providing anything of value to the websites they were posted to.

While adding quality comments to blogs not using the ‘nofollow’ tag will help you with both readers clicking through to your site as well as search engine rankings, you don’t need to avoid the blogs that do use this tag. As long as you’re adding valuable comments, readers will click through to your site, and that’s who you’re trying to attract, right?

Also, the ‘nofollow’ tag does not stop search engines from following the link, it just prevents any of the weight being carried from that page to the page it is linked to; the search engine spiders still do follow the links.

I use a tool called Comment Kahuna (http://www.commentkahuna.com/) to find relevant blog pages by using keywords I specify. It will show me which blogs use the ‘nofollow’ tag so I can decide whether or not to post comments to them or only to ones without it. I can specify the minimum page rank of each blog page and how many results I want.

Once the program returns the results, I can go to each page to decide if I want to add a comment. If so, the system will auto-fill my name, email address, and web site URL and I’m ready to add a comment. If not, I can tell the program to skip this blog and move on to the next one. I can stop at any time and the system can pick up where I left off next time.

The best part about this tool is that it’s free, so give it a try!

There’s another tool available for finding relevant blog pages, Fast Blog Finder (http://www.fastblogfinder.com). It’s features are similar to Comment Kahuna, but it adds a few, such as displaying the page rank of each domain and page found. You can download a free trial and upgrade to the Gold version if you like it.

For finding appropriate forum threads, I use another free tool called BotSurfer. With this tool, you must find a list of relevant forums and input their URLs into the tool. It will then find threads within these forums that contain the keywords you specify.

To find relevant forums, just go to Google or Yahoo and type in your keyword topic: Online forum + Keyword

You can find this tool at BotSurfer (http://www.articlemarketer.com/affiliate_forum3b.php). Check out the forum posting tutorial links at the left, too. While they’re oriented toward affiliates of Article Marketer, the principles are applicable to anyone wanting to use forums to attract visitors to her business.

It goes without saying (I hope!) that you shouldn’t post comments to blogs or forums that are just links to your site. They will be considered spam, almost certainly be removed, and may cause you to be banned from the site.

I put aside about an hour each week to comment on blogs and forums. You obviously could spend much, much more time doing this, but remember this is just one of your marketing strategies and don’t get too carried away!

Give this technique a whirl and over time you’ll see the results yourself.

Peggy Champlin’s web design business has been providing a full suite of services and products to help small companies build their businesses online since 2002. Visit Success With Ease to subscribe to our list and receive an article like this every week.

Social Media sites are basically communities where like minded people gather to share information and experiences. They are viewed everyday by massive numbers of people and these same people actually generate the content for these sites. These sites are growing in importance because they contain information users find interesting, timely and informative and they are becoming a target for Internet Marketers who see them as an untapped reservoir of potential clients.

The top five Social Media websites in terms of Inbound Links, Google Page Rank, Alexa Rank, and U.S. traffic data from Compete and Quantcast are lead by MySpace. MySpace is a popular social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos for people internationally.

It is one of the most successful sites in recent years, amassing 124 million profiles and has transformed life online since its launch. MySpace is one of the most visited sites in the world and it’s introducing a huge number of people to content syndication and they allow millions of people around the world to publish to the web for the first time.

It is by far the dominant social network in the US and is at an all time high in terms of audience reach and engagement according to both comScore and Neilsen. Coming in second is Wikipedia. Wikipedia is booming in terms of visitors and contributors. Wikipedia is an encyclopedia, for the most part written by the masses and therefore should be viewed accordingly.

It is meant to be a starting point, a place to go for basic information and therefore it’s like any encyclopedia, a place to begin your research but not a place to end it. Wikipedia is full of information, but this doesn’t mean that it’s all reliable information. Wikipedia is a good example of the new Web 2.0 and is a fine first step to get the basics quickly, especially for technology and pop culture related questions.

It’s a wonderful resource if you use your own judgment and don’t always believe what you read. It is supported by a non-profit organization and exists to serve information in an open platform. Anyone can edit it and, of course, this opens it up for all the issues and inaccuracies that come with an open platform. However, Wikipedia is a wonderful resource and often provides excellent summaries and detailed articles.

In third place we have YouTube. YouTube is a video sharing website where users can upload, view and share video clips. Founded in February 2005, and based in San Mateo, California, they specialize in showing short videos created by everyday people. YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience.

It is the most popular site to visit for viewing online videos, sharing your favorite videos and for commenting on what you’ve seen. A slightly newer feature of YouTube is the ability to send invitations to people through email by using the “Invite Your Friends” feature.

In fourth place we have Facebook. According to Wikipedia: “Facebook is a social networking website launched on February 4, 2004. The free-access website is privately owned and operated by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves.”

Finally, at number five we have Photobucket. Photobucket is a photo-sharing and hosting site owned by News Corp. Photobucket is a photo and video tool that could become an online warehouse for the storage of digital media.

It is the Web’s most popular creative focal point, with nearly 40 million unique users around the world linking billions of personal photos, graphics and videos daily to hundreds of thousands of websites. It’s a tool that allows users to host images for use on social networking, e-commerce, gaming and blogging sites.

These sites are all about shared experiences and are based on the technology of Web 2.0. Social media sites are where people come together online to interact, share experiences and make friends. When formulating your Social Media Marketing strategy these five sites are the ones to target in order to make your presence known in the social media network and to drive this traffic to your website. They are the new wave online and it’s a wave which doesn’t appear to be going out anytime soon.

Bob Withers is a professional sales and marketing person with over twenty years in the field. He has turned his sights on internet marketing to apply his trade. If you want to get in touch with Bob please visit:
Free Internet Marketing Advice

You may not believe this, but even though traffic from searches is still very good, there are other excellent options open to you. Having spent a great amount of time targeting search engine traffic, I became quite familiar with the subject of search engine optimization and although many marketing experts would suggest it is difficult, it really is not the case. Nonetheless I am pleased to say there is a way of finding a mix of traffic without having to completely rely on the work of the search engines to get results.

Blogging is a super way of getting traffic, but this has to be done in the right way and needs to be updated at regular intervals. When you blog, you must, of course, social bookmark your post to the top directories, and for your guidance, some of these are listed below.

1. Digg
2. Onlywire (with this method you will get into twenty two directories with one simple click)
3. Propeller
4. Stumbleupon

Carry out a Google search for The Authority Black Book. When you download this information, which is free of charge, make sure you read and understand it. This will tell you all you need to know about using blogging to drive excellent quality traffic in high numbers on a daily basis to your blog.

Another way of getting great traffic is to use Article Marketing. These days if you write for traffic and get your articles into a few of the best article directories, there is no worry about duplicate content penalties.

The top 5 article directories for your articles to appear in are as follows:-

1. Ezinearticles
2. AssociatedContent
3. Goarticles
4. IdeaMarketers
5. SearchWarp IdeaMarketers

No doubt by now you will have noticed the theme taking place here. It’s the theme of getting traffic from your social booking marking directories and from article directories too.

The job of search engines is to give their searchers new and relevant material. You can easily do this for your visitors without having to be concerned with the search engines now or at any time in the future.

It’s a great feeling when you know you are getting traffic every day and will continue to do so even if Google were to totally rearrange the top ranked sites in the blink of an eye, as this will not affect you and your traffic at all.

Discover Kevin Sinclair’s system for making profits regardless of whether anyone joins your network marketing business.

If you look all over the Internet you will find that video sites are starting to popup left and right, and there is a reason for this. Video sites are becoming huge and very popular all across the world. Probably the most popular of them all is YouTube.com.

Now you can cash in on these sites popularity and start generating your own income by creating web videos that sell. When it comes to making videos for the web that sell there is a right way to do it and a wrong way. Most people unknownly do it the wrong way.

Lets take a look at the basic setup you will first need in order to crate a web video.

1. Computer
2. Webcam or camcorder, either one will work
3. Access to the Internet
4. Basic video editing software
5. YouTube.com account

Ok so once you have those five things setup you are ready to get started. Now the fun really begins. You first want to record your video. This can take some time if you do not plan it out. I suggest writing what you want to say on paper first then go from there.

The next step after you record your video is to upload it to your computer. I recommend you save it as either a movie file or an AVI file as these have good quality. Once you have it on your computer the next step is to open it up in some type of basic video editing software program.

After you open it up in the video editing program now you will want to add text over top of your video so you can right messages, or type the link to your website. This will allow people to see either your message or link to your website while they watch your video.

Now comes the easiest part, and that is to upload your video to your brand new You Tube account you created. One thing I recommend you do after you upload it to You Tube is in your video description put your link to your website. This will turn it into a link people can click on while watching your video. This is a great way to get traffic to your site.

With that said video sites are growing, and they are a great way to get free web traffic to your website it a matter just a few hours or days. It is easy to do once you get the hang of it, and it is completely free. The only expense involved is buying the webcam if you do not already have one.

Quick tip, the best videos are ones that are short, and funny. If you do not like being in front of the camera you can easily just make a video with music and images as they work well also.

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