There is a group of internet businesses tapping into the PPC market, only this time they are earning money instead of spending it. If you recall, last week we discussed the second PPC revolution brought by Google. It involved the inclusion of small websites into the publishers list. Some of these websites today are racking in hundred of thousands and even millions of shillings monthly in commissions.

Being accepted into a publisher’s list means your website can display PPC adverts by that particular company. And for every advert clicked within your website, the company pays you a commission. Your cut could vary from 40% to 75% making advert placement a very lucrative income stream even for website with relatively low traffic.

The adverts displayed on your site vary depending on which PPC you elect to work with. The most common are contextual ads. Though appropriately labeled as ads, they appear as normal text links on the website. As a publisher you have reasonable liberty as to exactly how these adverts look like. You can change colors as well as formats to complement the look and feel of your website if you so wish. In many cases the said adverts are said to be most effective in terms of earnings. However you could opt to have them stand out. It all depends on testing and finding what works best for your site.

There are several publishers programs, but probably the most popular and most proven in results is Adsense – again by Google. Adsense is the reverse of Adword mentioned here last week. An anticipated competitor is YPN by rival Yahoo. YPN is still being tested and currently it only open to a select few in the U.S. Though this two make up the major player, other smaller PPC companies have publishers programs worth considering

They include Chitika.com. Chitika’s ads are not exactly contextual, rather there considered more of merchandising kind of ads. Similarly the ads by Kontera.com are what are called in-text advertisement. Both kinds of adverts are a whole different topic for another day.

Others are PPCProfitMachine that runs an interesting integration of five different PPC; AffiliateSensor.com whose ads specifically market digital books (ebooks); and AffiliatePowerAds.com which pays per sale rather than per click.

Just to give you an idea of the potential of these programs, the home improvement website, AskTheBuilder.com that serves Google’s Adsense makes $30,000 monthly in commissions. That’s an equivalent of Ksh 2,130,000 every month. Though that sounds like quite a sum for just putting ads on your website, consider that such a website has a more than decent traffic. Not to mention the work gone into building over 10,000 web pages. As they say, nothing good comes easy.

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PPC or Pay per click advertising has been widely used by most internet marketers today. It is a creative and effective means of promoting products and services in a basis of cost per click. All you have to do is select a specific product and a PPC company you want to work with and for every click anyone a visitor makes, will charge you a specific amount.

If you could just imagine the large number of people who are surfing the internet daily, you will know how effective internet or online advertising can be. In fact, if you get to know the right for your ad, the internet alone can be the best form to promote your products. The simple way is to advertise the products is through search engines. You can have your product appear in the first page of a search engine for a specific keyword. And there are basically 2 ways to do it: the cheap yet profitable way or the lazy but expensive way.

When internet marketers first learned about PPC, they spend lots of money like there’s no tomorrow. Because their way of thinking is to outsource money to effectively advertise their product. The smart one search for the best online ads services and invest on them. The good thing is that these PPC companies give rewards to those who create a good ad. One of these is the famous “Google AdWords”. The Google AdWord has a very complicated system with a significantly learning curve. But once you overcome this learning curve, you’ll continuously gain profits on your ads.

Reasons to engage in PPC advertising:

1.PPC is the best resource in looking for buyers. Most people are now taking advantage of the internet as the most convenient way of searching and purchasing any kind of products.

2. PPC advertising is locally and nationally available, and can only be advertised and redirected to people searching for your keywords.

3. Unlike the conventional advertising method, PPC is not a game of chance. It’s a sure thing. PPC targets only those active consumers, thus you have a control of your cost.

4. PPC gives ROI or return of investment measurement. The performance of your website will be monitored in terms of the number of visitors to your site.

5. You will also find out some of the important information about your respective clients by placing an analysis on your website, about how long a visitor stays on the website, the incoming locations and etc.

6. With PPC, you can have the chance to test and run your advertising copy in a less expensive way as compared to running a conventional form of advertising. The catch is that, in PPC you are sure that the money you invest will not be wasted.

7. Another good thing about PPC is that you can have unlimited option to run advertisements. In case you have more than 50 ads, you can run all of them at no extra charge.

So now you know why a lot of people opt to PPC. But there are still some important information you will come across with along the way. It is still recommended that you keep on searching for valuable materials like e-books to understand more about PPC. Also don’t forget to do some testing. That would help you in learning and mastering the art of PPC advertising.

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People that have websites needing traffic normally find that pay per click can be the most cost effective technique they employ to get that extra traffic. Advertising on the Internet is still a developing art but so far this method has come out on top of the others that are used. If you are curious about pay per click search marketing and what it can do for you, there are a few things that you should keep in mind.

Essentially, when you decide that you want to try this kind of advertising, you will create a small ad referring to your site that will be put up on a larger site that many people frequently look at. If someone likes your ad text they will click on your link and be redirected to your site and provide they stay for more than ten seconds, you will pay the hosting site some money as thanks. The sites that provide you with hosting when it comes to this sort of advertisement are usually big with a large amount of traffic and will have some relationship to the product or services that you are trying to put across. One of the most obvious advantages to pay per click is that you will only pay when people come to your site, that is, when the ad is used.

Unlike regular advertising which you pay for whether someone takes any notice or not, this way you pay for what gets used. While you may be worried that your competitors might click your ads to drive up your revenues, this is simply not worth their time and does not happen very often. The advantage of this pay per click system is just how directed the advertising is and of course, more effective use of a marketing budget. Your ad will only show up on sites where people are already interested in something related to what you are offering.

The largest and best known of these pay per click services is Google with their Adwords program. The process is easy to understand; all you need to do is provide Google with the phrase or word that you want people to use to see your advert. Depending on how much you have paid your advert will either be at the top of the search result page or in the right hand column.

No-one can argue that this is an extremely fast and efficient way to see you advert and why so many people love pay per click. Many companies use this technique to gauge how good their advertising copy will be before they use it in more expensive areas. Pay per click search marketing is something that is very simple to use, but at the same time is nearly essential to making online in business today.

The Author Glen Francis uses this form of advertising for his online business which now includes automated methods to speed up the process.

Find out more about creating Pay Per Clicks campaigns at Fast!

When you have a company, regardless off whether that company is web based or brick and mortar, you need to advertise to increase your customer base. Having a web based company brings with it the distinct disadvantage of trying to make yourself stand out among the millions of other web pages online. The Internet is constantly evolving and with those changes come changes to the way people market their web based businesses.
One of the methods of Internet marketing that has remained steady through all of these changes is pay per click marketing. Pay per click marketing offers web based companies an affordable and proven method for advertising their web based business.

Pay per click marketing works exactly the way it sounds. Advertisers pay for an ad and that ad is placed on various search engine result pages or content network websites. The advertiser is only responsible for paying an agreed upon fee when a user clicks on their ad.
The advertisers bid on keywords that they feel target their key demographic and when an Internet user uses those search terms the pay per click ad pops up as a sponsored ad or link. The pay per click ads are located in the outer margins of the search engine result page or content network page.

When advertisers decide to use the pay per click method of Internet marketing they must know what keywords will best represent their business. The advertisers then bid on those keywords with the company in which they will placing the ad. Naturally, the more popular the keyword is the more it will cost the advertiser per click. Search engines and content web pages organize the pay per click ads on their site in succession by how much each advertiser is paying per click.

Pay per click advertising is not without its own set of unique problems. Knowing how to avoid these problems is key to an advertiser successfully launching a pay per click advertising campaign.

First, advertisers must take the time to carefully select business relevant keywords to bid on. This is essential to your ad being placed within related search engine result pages and or content network pages. Next, you must make sure that your pay per click ad is well written and that the landing page that the ad is linked to is relevant to the ad.

Click fraud is another possible pitfall in the world of pay per click marketing. Click fraud occurs when individuals, an automatic script or a computer program purposely click on an ad with the intention of increasing a companies advertising costs. There are many reasons why this takes place, but primarily it is perpetrated by a businesses competitors in an effort to deplete the companies advertising budget.

Many companies take click fraud very seriously and have developed programs to prevent and detect it. That said, it can be very difficult to prevent click fraud, so it is best to advertise with a reputable company that has established guidelines for compensation if click fraud is proven to have taken place.

Russell Hancock writes articles on many subjects including Internet Marketing. He owns the rSeek Network of websites which include
Cliksearch Search Portal and Informational Sites and
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ArticleGimp Article Directory

If you search the internet you will find many articles about top tips for Google Adwords however they are all meaningless if you don’t get the first basic step right.

There is a simple rule that needs to be understood and once you’ve got it and applied it to your Adgroups you are in with a great chance for getting cheaper clicks and higher ad positions.

So what is this rule? I call it Google’s Golden Rule.

It’s simply this. Google loves relevancy.

Google has built it’s success based on give searches what they are looking for and it did this by making sure the search results it displays are relevant to the keywords the searcher has entered into Google.

This rule applies to both Adwords results and the free search listings as well.

So if you can make your campaigns relevant you will be rewarded by Google with cheaper clicks and higher placed ads. In other words create a relevancy link between you keywords, your ads and your landing pages.

What do I mean by this? I simply mean that the keywords that you are using should appear in your ads and also on your landing pages. In fact your Landing pages should be optimised for your keywords.

Now you can’t do this if you haven’t set up your adgroups properly. The mistake many people make is that they don’t group their keywords into related groups of keywords. Generally they just have great long lists of unrelated keywords in their Adgroups.

If you’ve got a great big long list of keywords under one ad group then it’s going to be very difficult to be able to target ads to particular keywords and to target your landing pages to those keywords.

For example take a look at this list of keywords. Mens shoes, mens new shoes, shoes for children, shoes for men, ladies shoes, childrens shoes, shoes for ladies, ladies new shoes.

They are all about shoes and as you can see I’ve got a mixture of keywords around men’s shoes, ladies shoes, and keywords for children’s shoes.

If I tried to target my ads and my landing pages to this list of keywords it’s going to be difficult to get men’s shoes, ladies shoes and children’s shoes into a single ad.

What I really need to do is to take this list and break it down into ad groups. One for men’s shoes, one for ladies shoes and one for childrens shoes.

My advice to you is take along hard look at your adgroups and try to break them down into small, highly related keywords groups. Then right ads and landing pages for each adgroup that are particularly targets to the keywords in the adgroup.

Now one of the common questions I get is asked is how many keywords should I have in each adgroup.

And my honest answer is that there is no exact number. Remember what you are aiming for here. It’s relevancy.

If you are keeping your list of words highly related to each other then it’s really difficult to see how you could have keywords lists of say more than 20 keywords at maximum.

So there you have it. Google’s Golden rule and how to apply it to your adgroups.

Vernon Riley is a founder of KKSmarts. Their site contains many free Website Promotion Help Guides covering everything from SEO to Pay Per Click.

Choosing the right PPC agency to handle your PPC account is very important if you want to have a successful campaign. Sometimes, this is a long and difficult process. However, do take your time to screen through some agencies before making your final decision.

There are a lot of PPC agencies out there for you to choose from. Each agency uses different tools and solutions to help fulfil its clients’ objectives. Before you can choose the right agency for your company, you need to know the things to look at when choosing a PPC agency:

1. Ask for case studies, references and clientele list. The PPC agency should have decent track records to show you. Although some of these data are confidential, they should be able to provide a ball park figures and percentages so that you can understand how efficient and capable the agency is.

2. What differentiates the agency from its competitors? A good PPC agency should be result-oriented and dedicated to their clients. There are so many PPC agencies out there and you should find one which offers something unique. The agency should not just treat you as “just another client”.

3. How are they charging for a PPC campaign? Find out all the different charges that the agency is going to bill you. How much are they charging for the set-up fee and account management fee? If the agency charges extremely high for account management fee, you will need to ask them to justify the price. You should also find out if there are any hidden charges. Get all the pricing into writing and ensure that all pricing is transparent.

4. Find out how much they know about your business. A good PPC agency should be able to develop a PPC plan according to the client’s business and marketing objective. If the agency is just selling PPC as media buying, then you should look for another agency which focuses more on result and conversion.

These are 4 guidelines which you can follow to find the right PPC agency to handle your PPC accounts. After you have talk to a particular agency, you should go to Google and type in the agency’s name to look at how they are perceived in the market.

Once you have found the right PPC agency, you need to work closely together with them to ensure your online marketing campaign run smoothly and successfully.

Cheow Yu Yuan is the co-founder of OOM, an online marketing agency which specializes in search marketing, providing services such as PPC Advertising.

Check out more about PPC Advertising at www.optimalonlinemarketing.com

PPC advertising is one of the best ways to get laser targeted traffic to your website. With targeted traffic, you will be able to get higher conversions for your business. Many people face the problem of getting targeted visitors to visit their websites. If you are one of them, you should consider using PPC advertising.

By using PPC advertising, you can effectively reach out to potential new customers who are interested in your products or services. The good thing about PPC advertising is that you will be able to take control of your monthly ad budget. You can set the maximum amount of money that you are going to spend per month and can rest assured that the money spent will not exceed your limit. With PPC advertising, you only pay when someone clicks on your ads and visit your website. This helps you to maximize every dollar spent on advertising.

The most common PPC advertising is Google Adwords. When you do a search on Google, look on the right hand side of the search engine result page (SERP). Those are all PPC ads. As an advertiser, you are in control over how and where your ads are shown. You can also have your ads appear almost immediately to millions of people once you have set up your campaign.

Inside your Adwords account, you can easily add, build, customize and manage your advertising campaigns. You can also monitor the performance of each campaign closely. Typically, advertisers measure their performance based on a combination of metrics, such as Click Through Rate (CTR), Cost Per Click (CPC), etc. With these metrics, you will be able to know the overall return on investment for PPC advertising.

When you advertise using PPC, you can set the amount you wish to pay when someone clicks on your ads to visit your website. In traditional PPC model, the higher you bid for your keyword, the higher the position your ads will get. However, in Google Adwords, there is a measurement called Quality Score, which is determined by a number of factors such as how much you pay per click, average click-through-rate of your ads, and the relevancy of your ads with your landing page. These factors will determine how high your ads will appear, making it a level playing field for all advertisers. Today, the richest advertiser does not own the PPC advertising model anymore.

Another important factor that determines the success of a PPC campaign is the keywords that you choose. When someone searches for a keyword that you have chosen, your ads will appear in the search engine result page. However, by choosing keywords that does not help the consumers to find what they are looking for will decrease your conversion rate and increase your advertising cost.

So remember to do your homework before you launch a PPC advertising campaign. Without proper research and planning, you can lose a lot of money on PPC.

Cheow Yu Yuan is the co-founder of OOM, an online marketing agency which specializes in search marketing, providing services such as PPC Advertising.

Check out more about PPC Advertising at www.optimalonlinemarketing.com

Pay Per Click Advertising is a Search Engine Marketing tool used to get maximum exposure to a website through a key word rich advertisement. PPC stands for Pay Per Click and, as reported in Forbes magazine, accounts for 2 billion dollars a year in online advertising. It’s called Pay Per Click because the advertiser pays for each click to the site from the search engines or from other websites.

It’s a cost effective way to generate highly targeted visitors to your site and is one of the fastest ways to attract prospective customers to your business products or services. Pay Per Click advertising is a critical success factor for any website that needs to attract suitable web visitors and it is an excellent way of driving business your way almost immediately.

PPC spotlights your business to potential customers, and turns browsers into buyers. It is the latest craze in cyberspace today, and gets great results if you have the marketing knowledge to set up and manage this type of campaign effectively. However, it can be a very tricky endeavor and PPC advertising, unlike other forms of targeted advertising, has one major drawback, keyword bidding.

By doing such targeted advertising there is a chance that you can lose a lot of money if you aren’t managing your campaign carefully. Before embarking on any PPC advertising campaign you must be knowledgeable and well versed in keyword research. You also must stay on top of any PPC campaign by constantly monitoring your results and your budget because key word bidding can sometimes get out of hand.

PPC advertising provides laser targeted visitors to any website making it one of the best paid online marketing techniques in use today, if done correctly. It also provides the opportunity to recast your advertising in a very short period of time and its advantages far outweigh any drawbacks to using such a system. PPC advertising provides an instant view into the mindset of your customers in an extremely cost effective manner.

It’s great for special promotions since you can turn the campaign on and off whenever you choose. Pay Per Click ads are shown along the right hand side of search results, typically labeled “Sponsored Links”. PPC search engine advertising is determined in cost per click, as in how much you are willing to pay for a visitor. This strategy allows you to attract targeted visitors while at the same time control your marketing expenses, as it lets you set a daily maximum budget on your search word advertisement.

PPC search engine marketing lets you bid on keywords that are relevant to your site and is a guaranteed way of getting relevant search engine traffic to your website. Pay Per Click advertising is ideal if you are looking for a search engine marketing strategy that delivers targeted traffic, fast.

It’s also a great way to secure a spot for your web site at the top of search engine rankings. PPC Advertising can be critical to your success when used correctly and is probably the most focused and effective marketing method used online today.

Bob Withers is a professional sales and marketing person with over twenty years in the field. He has also turned his sights on network marketing to apply his trade. If you want to get in touch with Bob or learn more about sales and marketing please visit:
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From the people who designed your web site to the people who create your traditional advertising, it seems like everyone claims to be experts in search engine marketing. The problem is that most web site designers don’t know much about search engine friendly design because it’s contrary to many things a designer might want to do. And ad agencies that deal with traditional media don’t really understand paid search engine marketing. Don’t get ripped off!

Here is a six minute interview that will help you determine if the person or company you are considering hiring to manage pay per click for your web site really knows what they are doing…or if they’re just trying to get more of your money! I call this the six minute interview because there are six questions which should probably take an average of a minute to answer.

1. Are you certified? Google, Yahoo!, and Microsoft each offer a certification. I will be the first to admit that in some ways (especially with Yahoo!) it’s more of a marketing ploy to make agencies more adept at selling search ads. But it still displays a level of interest in the workings of the search engines that you should expect your search engine marketer to have.

2. How many companies have you worked with? You want to get an idea of the experience of the person or company that will be managing your account. If the total number of is small, are the company’s existing clients large or small?

3. Who specifically will be managing my account? You want to know if your account will be personally handled by an experienced search engine marketer, or a person fresh out of college with little real experience.

4. What does your company do other than search engine marketing? If search engine marketing is just an add-on service, or one that is clearly not the company’s focus, you are probably better off looking for a company that specializes in search.

5. Have you worked with a business like mine before? This is not necessarily a requirement, but every industry and every market is different, so if the company has already worked with a similar kind of business then your paid search account will reach profitability quicker.

6. Do you have any references? Whether or not you actually follow up with the references, just getting them from the company at least shows that they have confidence in their work. Testimonials are also nice to see, although some companies don’t collect them so you can’t really use that as a gauge.

This interview is not foolproof. I will not mention names, but my company has picked up a fair amount of business from disgruntled customers of much larger firms that only do search engine marketing. So hiring a search firm over another type of company is not a guarantee of success. But your chances of success are still much better if you hire a company that has some experience and is devoted to the field of search engine marketing.

Jerry Work is president of Work Media, LLC, http://workmedia.net, a search engine optimization and pay per click firm based in Nashville.

Online marketing for Professional Realtors Building your Real Estate website with template or, custom solution.

Online marketing for Realtors involves the application of many different online tools. As a professional Realtor, the decision as to which of these tools is best for you can be somewhat confusing. Here is a break down and brief explanation of some of the many options available to realtors in this modern age.

First you need a website. Your Real Estate website introduces you to you customers and establishes you as a professional in your field. Your website should be attractive, informative and easy for your potential customers to navigate. There are an endless number of people and companies online that can build a website for you. However, I would suggest you have your site constructed by an individual or company that specializes in building Real Estate websites.

Next you have to decide if a “template” website is right for you or, should you look for a “custom built” solution. There are several online companies that have excellent, Real Estate templates available. They have the look and feel of a professionally designed site and include all the bells and whistles. Included in many of these templates are MLS or IDX capabilities, dream home finders, featured listings, pages as well as mortgage calculators, dynamic mapping to available listings, contact us, and about us pages and much more.

A custom designed website is also a very real option. There are web developers out there who concentrate on Real Estate sites. There is a greater amount of flexibility to a custom designed site. Custom designers utilize the most cutting edge technologies available, such as flash, slide shows, dissolving text, mouse rollovers, virtual tours, and more. A custom Real estate website is a thing of beauty and can give you a truly unique online presence.

There are two other factors you should give a great deal of thought and consideration to when making your decision. There is the cost involved, but equally as important is how much control you want to have over your site after it is finished. Down the road you will inevitably want to make changes to your site. You need to consider how this will be done.

There is an excellent template driven, Real Estate website company online that I would highly recommend. To begin with you can get a Free website to work on and customer support while you are learning is 100% Free. They have over sixty custom built templates available and you can change your template anytime you like, on the fly. There is no software to download, you simply go online, log in and work on your site. When you decide to publish your new website, you can have your completed website live and on the internet for less than twenty dollars per month. This solution allows you to have complete control over your website and at a cost per month that is less than the cost of taking the kids to McDonalds for lunch.
A custom solution will most likely cost, anywhere between nineteen hundred and thirty five hundred dollars. The expense can be well worth it, as they are one of a kind, and unique to you and the professional image that you want to present.
However, You will have to contact your webmaster when you want to make any changes. There is usually an expense involved. I have only been able to find one company that offers a completely custom solution, and gives you complete control of your website after it is completed, and has 100% Free customer support for as long as you own your site.

Mike Alves is the Owner of http://www.Marketing4Leads.com
My only business is marketing realtor websites.
I create, publish and manage pay per click campaigns on Google full time, for real estate agents all over the U.S.
I can start sending new real estate customers to your website in 48 hours.