Category Archives: Ask an Expert

Do You Share Your Expertise Enough?

Are you an expert in your field? Do you know your business inside out? Then you are an expert. One of the very effective ways to build relationships and build your business is to share your expertise. Creating articles, newsletters and information products are all ways to share your expertise with your current clients and customers but also with your prospects. When people experience your knowledge they begin to see you as an expert. You also foster your relationship with the prospect as they begin getting to know you better.

There are several approaches you can use to share your knowledge.

-Start a newsletter with articles in that you write
-Submit your articles with a resource box (info about you) to article directories on the internet
-Offer a free report or white paper on your website
-Offer an audio CD for a nominal shipping fee on your website or in your advertising
-Prepare Tips Sheets, ie. the top ten tips for
-Provide contacts with informational brochures or flyers or articles (the key word here being informational, not promotional)
-Write a book or books
-Write E-Books
-Offer information righ Tele-Seminars
And more

These types of approaches serve several additional functions:

Whenever someone requests information from you they become a qualified lead. They are more qualified than a prospect that you have met but hasn’t requested any additional information from you. When you are sending information they have an interest in what you have to say. You can then follow up with them to pursue the sale.

You can build your database of leads and prospects. When you build your database of leads you increasing the number of people that you can continue building a relationship with. Marketing is relationship building. Sharing your expertise is a strategy in marketing to further build relationships. When people feel you are an expert and they have an established relationship with you, the chance of doing business with them is increasing subsctantially.

There can also be benefits to your website. Submitting articles to other sites provides your website with back links. Having articles published on the web can improve your website ranking and increase your website traffic; giving you additional opportunities to build relationshps.

Several of these approaches can be fee based and generate additional income: e-books, tele-seminars, books, CD’s and informational brochures can all be offered for a fee or for free.

What type of information do you offer your clients and prospects? What could you offer? You have valuable information to share. Build your business relationships with valuable information.

Donna Price is a Business Success Coach working with small business owners and independent professionals. Request your copy of her free report: “The 8 Keys to Business Success”. http://www.bizology.biz/specialreport.html

Basic Internet Marketing Strategies You Need To Know About

If you are a business owner, operator or manager in the 21st century, you likely have come to realize the necessity of the Internet and World Wide Web as part of your overall marketing and promotions campaign for your business enterprise. To this end, it is important for your business to adapt and adopt only the best Internet marketing strategies. With that said, you may now know exactly where to turn when it comes to finding and implementing the best Internet marketing strategies. Through this article, you will be provided with some basic information about how to find and implement the best Internet marketing strategies.

In developing the best Internet marketing strategies, there are some facts and factors that you need to keep in mind. Through this article, you are presented with some of the facts and factors relating to the best Internet marketing strategies that are important for you to keep in mind.

First of all, when it comes to developing the best Internet marketing strategies, you may want to seek professional assistance. When it comes to developing what truly are the best Internet marketing strategies, you likely cannot do this on your own. You really do need to find an Internet marketing consultant that can assist you and your business in creating a marketing program that includes the very best Internet marketing strategies available today.

Second, when it comes to developing and implementing the best Internet marketing strategies, you will want to make certain that you budget accordingly. Unfortunately, many business enterprises end up skimping when it comes to their marketing and promotional budgets. There are business owners, operators or managers that simply consider marketing issues as something of a budgetary afterthought. But, if you want to implement the best Internet marketing strategies, you will want to make sure that marketing, promotions and advertising are and remain budgetary priorities.

Finally, in search for the best Internet marketing strategies, take the time to consider what your competitors are doing in the way of advertising. Because you will be meeting these enterprises head on in the marketing war, you will want to determine what they are doing. When it comes to the best Internet marketing strategies, these strategies oftentimes and necessarily takes into consideration what competitors are doing in the way of marketing, advertising and promotions at this point in time.

Keep in mind that everybody and their brother nowadays are claiming they have the “secret” solution to internet marketing, affiliate marketing, home base business sucess, list building, SEO, riches online etc…. The truth is that over 90% of them are just regurgitating what other unsucessful online marketers are doing and they really don’t have a clue how to really create a soild income online. It’s a vicious circle. My bit of advice to you… make sure you take a step back and review you potential business opportunity very carefully before you jump in with both feet, do that you’re guaranteed to save a lot of your precious time and hard earned money.

Terry Pierce provides helpful Strategies and Tips to anyone interested in creating a home based business or grow the home based business you already have. Find out how you can profit from an online business Today at my website which is at http://www.profitcatchers.com

Commercial Business Burglary Prevention

Ninety per cent of burglary prevention is physical security. If your complex is locked up and unauthorized entry is made difficult, time consuming, noisy and visible, chances of a successful burglary are kept to a minimum. The burglar will pass up your business and look for an easier target.

Prevention

Locks on all outside entrances and inside security doors should be double cylinder deadbolts with moveable collars. The deadbolt should have at least one inch throw containing a hardened steel insert and protected by a latch guard. Padlocks should be of hardened steel mounted on bolted hasps and always locked to prevent exchange. Serial numbers should be filed off to prevent new keys from being made. Doors should be of solid construction, metal lined and secured with heavy metal crossbars. Jams around doors must be solid. All exposed hinges should be pinned to prevent removal.

Windows should have secure locks or you can put in a window alarm. Burglar resistant glass treatments are also recommended. An example would be the installation of polyester security film. However, this must be used conjunction with the alarms glass break sensor. Heavy metal grates may be used on windows of high vulnerability such as rear windows. Check with the Fire Marshall for safety requirements.

Lights must provide optimum visibility, both inside and out, with those outside having vandal-proof covers over the lights and power source. Entire perimeter must be well lit, especially the area around doors and other possible entry points. Alarm system should be supplied by a licensed alarm company with a central monitoring station. Check the safety alarm system on a daily basis, and advertise its presence to deter break-ins.

Cash register should be kept in plain view from outside the building so it can be easily monitored and should be left open when empty and not in use. Safe should be fire proof, burglar resistant, anchored securely and in plain view. Leave it open when it is empty, and use it lock up valuables when business is closed. Change the combination whenever someone with access to it leaves your employment.

Building exterior should be checked including the roof, cellar and walls. Secure all openings. Maintain good visibility by not allowing landscaping boxes, trash bins, vehicles or equipment near building where they might provide concealment or access to the roof.
Perimeter fences need to be adequate enough to keep intruders out, and at the same time allow good visibility of your business by neighbors and police. Key control should be done in a responsible manner. A master key system where on key opens all locks may be convenient, but it may not be the best for security.

Code all keys, keep them locked up when not in use, and do not allow employees to leave them lying around or make duplicates. Change locks whenever you suspect key security has been jeopardized. ID numbers should be marked on all equipment and stickers should be displayed to make this plainly evident to would-be thieves. The best number to use is your personal drivers license number. Also keeping a record of serial numbers on all equipment may help in recovery.

Steve Lane is an expert in the field of self defense, home security and crime prevention and operates an online business Self Defense and Surveillance Shop. Visit his store to learn some ways you can protect yourself and your loved ones from crime at: www.laneselfdefense.com and
www.lanesurveillance.com

Build Your Real Estate “Investor” List in Eight Steps

Building an investor list is the key to success in real estate investing. The concept is simple: Find a list of investors who buy houses, then go out and find the inventory to flip to such investors. Let these investors know that you buy houses, too. The more people in your network, the easier it will be to buy and sell houses.

Building an investor list is easy, in fact, “ITS MAGIC.” Here’s how the acronym plays out:

I – Have an identity: Superman has an identity. Batman has an identity. Do you have an identity? When you go to meetings like your local real estate investors’ club, people need to remember you.

Wear the same pink tie, yellow shirt, or red hat so people always remember you. You want people to identify you with something they can remember, so they will always call you when they want to buy houses from you or when you call them to sell them houses.

T – Title records: Sophisticated investors who buy and sell a lot of houses will show up over and over again on the title records. Get access to local records through your friendly real estate broker or title company. Make note of the names that come up over and over again. Put these people on your list.

S – Street signs: You see them everywhere: “We Buy Houses” signs stapled to a telephone pole or stuck in the ground. Call them. If they really buy houses, you want these people on your investor list. And, if they come across deals that they don’t want, make sure they know to call you.

M – Marketing: Do some good marketing to generate a list. Start with a good business card and brochure and pass them out to everyone you know. Ask your title company rep if you can leave brochures in their office, so when other investors close deals, they can be introduced to you. Your goal should be to pass out 500 business cards a month or more.

A – Auctions: Auctions attract lots of investors. Go to local foreclosure auctions and pass out your card. Collect the cards of others you meet to generate your investor list.

G – Groups: Join every business group that has luncheons or meetings. Investors or potential investors come in every walk of life. And, people who are not investors will call you when they come across a house in foreclosure or a couple in divorce. Everyone within your influence should know what kind of business you are in, so they can refer business to you.

I – Internet: The Internet is loaded with real estate message boards and discussion groups where investors congregate. [Check out the CRE Online Main Real Estate Forum and other discussions.]

(Even if people you meet on these boards are located in other states, keep them on your list. You never know when you will come across someone who has moved to their city or when they will come across someone who is moving to yours.)

C – Real estate investment clubs: Obviously, this would be a great place to get some names from, for your list. If you are not part of any investor clubs in your area, you should seriously consider getting involved.

This article was written in collaboration with Bob Yeager and more information like this can be found as well as a FREE Private Money Report at http://Report.PrivateMoney4Deals.com

How to Manage Sales Stress

You can’t get away from it. But you can learn to manage it.

Added stress is inevitable in sales and I actually believe that a little stress can even productive.

Whether they admit it or not, most people in this industry are affected in some way by the stress of this career. While I feel strongly that the excitement and benefits of this business are worth more, you still must be able to handle the stress that comes with a sales career in I.T.

There are a few things that I have found to consistently manage stress when things get crazy (too many opportunities to manage, quarter end pressure, new product launches, excessive travel commitments). They are simple, reasonable and effective.

1. Drink more water. Cold water is better. Your brain functions better when your blood is more hyposmolaric (the word used to describe increased viscosity in your blood, from higher water intakes). Stress increases cortisol levels in the blood, which the renal system has to deal with. Increasing water intake can help minimize the negative effects of this hormone. You will go to the bathroom more frequently, but the stress reducing effects are well worth the visits.

2. Get more sleep. Sleep is critical to managing stress. I actually plan for it near the end of a quarter when I know that my efforts and activities are increasingly critical. Sleep also helps manage cortisol levels. Chronic stress can lower productivity and mental acuity, both of which can be minimized with more sleep.

3. Meditate. Ok…I’m not talking about loin cloths and medieval chants here. Rather, I’m suggesting you try this. See if you can find a quiet place to sit still with your eyes closed for at least 60 seconds. Don’t move. Don’t do anything. Don’t open your eyes. Sit perfectly still. Just focus on your breathing. Think about the air going in an out of your lungs through your nostrils. It is amazing to me how many people CAN’T do this! If that’s you, chances are there is way too much “white noise” in your mind which is dramatically affecting your ability to sell. People say to me “…but Brooks, I’m too busy to even take a minute out to do something like this!” My response is always the same, “That’s exactly when you MUST do this.” Get rid of the clutter in your mind that stress creates and do this daily.

These three practices I feel reduce my stress levels by 50% or more on any given day. More importantly, they make me feel more in control and focussed.

A sales career in technology requires an inquisitive nature, a desire to succeed and a smart plan. You can start right from where you are today with the plan and the information I have outlined in my book New Economy Selling.

http://www.neweconomyselling.com

How To Buy UL Labels

UL stands for Underwriter Laboratories, which is an organization that is an independent, not-for-profit product safety certification organization that has been testing products for consumer safety for many years. Many of these products require a label to designate that the product has passed the UL inspection and is safe for the consumer.

UL labels can be complicated to understand because different label material is specified for different surfaces they are adhered to. If your product is aluminum, galvanized steel, stainless steel, and has acrylic paint, epoxy paint and porcelain, there is a material that will work and help keep your costs down as long as your temperature range is no higher than 150 C or 302 F and no lower than -40 C or -40 F.

Buying this UL label material will not cover your application if your surface is an acrylic powder coat paint, polyester powder coat paint, epoxy powder coat paint or urethane powder coat paints in the same temperature range. This application requires a much different pressure sensitive label to meet the Underwriters Laboratory (UL) standards.

Labels developed for use as UL marking require a printer and ink match if the customer is printing the label in house. Zebra, IIMAK, Sony and ITW all have UL approved ink that works in the most popular thermal transfer printers in the market. IMMAK designates their ribbon as the SP-330 and SH-36 series. ITW just announced they have a B324 Broad Spectrum resin ribbon that is now approved for about eleven 3M label stocks.

Saving money on UL/CSA labels is the opportunity here. Without expert help, a customer can pay way too much for a very high end ribbon and label combination that may be approved for any surface, when all you need is the correct combination to fit your specific product material.

The first think you need to know on how to buy UL labels is the surface material the label is going to adhere to. Once this surface material is identified, then the temperature range is needed. Pressure sensitive label materials for UL use come in silver, white and clear. The white can be flood coated with other colors to match any customer need. Chose the material color, size and quantity and you are ready to order your UL labels and get the correct match for your application.

Documentation is the key if a customer ever gets inspected. All UL approved label stock will have the proper documentation to support the use in your facility. If you are printing on a thermal transfer printer, the same documentation is available for the ribbon you are to use.

John Barth founded Adazon Barcode Labels and Barcode Equipment www.adazonusa.com in 2003 and has a wealth of information in the barcode arena from over 20 years of experience in distribution. John’s experience allows companies to cut costs on UL labels, custom labels and total barcode solutions. For more information call 847-235-2700.

One Million Dollars or $22,000? Tax Planning May Be the Difference

Donald Trump says that if you want to be a millionaire, you must get your tax affairs down to the legal minimum.

Money Mastery is a book written by a gentleman named Alan Williams, who said the exact same thing.

There are a lot of reasons for that, but Donald Trump used a slide in a presentation that he allowed my friend Sandy Botkin to use that inspired this article. It’s a very interesting slide. It shows what happens if you’ve got a dollar that doubles every year.

Ok, you start with $1. At the end of year one, it becomes $2. At the end of year two, that doubles and becomes $4. At the end of year three, it becomes $8. At the end of year four, it becomes $16. At the end of year five, it becomes $32. It just keeps doubling.

When you get to 20 years, it is $1,048,576. That $1 bill doubled for 20 years is now worth over $1-million.

Now, watch this. Same dollar doubling, but let’s assume you’re in the 35% bracket. You pay 35% of what you make in taxes, and you add all of the income taxes, the state income taxes, the capital gains taxes, the sales taxes, the transfer taxes, the property taxes, I can go on and on, the hotel taxes, the internet taxes, and gasoline taxes. And 35% is actually conservative.

This time take taxes out of the doubling effect, take that dollar and double it, instead of it being $2, like in the other example, it’s only worth $1.65 because you’ve got to pay at least 35% of that in taxes. And the $1.65 doubling isn’t $3.30, because you’ve got to pay part of that in taxes. It’s only worth $2.70.

Even though it is the same dollar doubling, but now with taxes, take a guess how much that’s worth at the end of 20 years. Remember, the other one was $1,048,000 without taxes. Take a guess how much it’s worth with taxes each year?

Would say probably around $600,000?

Try again. Maybe you’d guess $400,000?

Nope, $400,000 is too high, go ahead give it another shot and try again.

Can’t be less than $300,000 can it?

Much less!

Is it $200,000, less? You’ve got to be kidding! How about $150,000?

Not yet, keep going, one more guess…Less than $100,000?

Yes, much less. You’re never going to get it. It’s $22,370.

That is amazing.

People, you may think I’m crazy so go try it out on your calculator or accounting program and you’ll find its true.

The reason it’s true is not only do you lose 35% on everything you make, but here’s the important point, you also lose all of the interest, all of the compounding year after year.

That is why it’s worth only $22,370. There is nothing more important than tax planning, absolutely nothing. It’s better than a raise. It’s after-tax money.

Scott Letourneau is the CEO of NCP,Inc. and an authority in helping people form entities,grow their business,and protect the assets of that business. For more info contact: Scott Letourneau at 702-367-7373 or http://www.nvinc.com/save.htm

How To Ship Hazardous Material

There have been a lot of inquiries into how to ship hazardous material and questioning whether you can ship it at all with today’s transportation laws. The United States Department of Transportation (DOT) heavily regulates the transportation of materials in the United States.

The specific regulations define hazardous materials and specify how to conduct practically every aspect of hazardous material shipping. The shipping of hazardous materials can pose a serious danger to anyone who might come in contact with the shipment. The inappropriate shipping of hazardous materials is a serious problem that can result in injury, loss of life, major fines, jail time, and damage to property. Therefore, it is critical that one carefully follow the rules so that any possible unsafe condition is minimized.

The D.O.T. can and does impose severe penalties for anyone who knowingly or unknowingly violates these regulations. Packages that contain hazardous materials need to be properly labeled for shipping and the label designates the type of hazard the material presents. Hazardous material items that are commonly shipped incorrectly are aerosol cans, cosmetics, perfumes, nail polish, lipsticks, alcohol, products containing alcohol such as cleaning products and even alcoholic beverages are considered dangerous. The following are the officially designated hazard categories:

o 1.1 – EXPLOSIVES 1.1
o 1.2 – EXPLOSIVES 1.2
o 1.3 – EXPLOSIVES 1.3
o 1.4 – EXPLOSIVES 1.4
o 1.5 – EXPLOSIVES 1.5
o 1.6 – EXPLOSIVES 1.6
o 2.1 – FLAMMABLE GAS
o 2.2 – NONFLAMMABLE GAS
o 2.3 – POISON GAS
o 3 – FLAMMABLE LIQUID
o 4.1 – FLAMMABLE SOLID
o 4.2 – SPONTANEOUSLY COMBUSTIBLE
o 4.3 – DANGEROUS WHEN WET
o 5.1 – OXIDIZER
o 5.2 – ORGANIC PEROXIDE
o 6.1 – POISON INHALATION HAZARD (zone A or B)
o 6.1 – POISON (other than inhalation hazard)
o 6.2 – INFECTIOUS SUBSTANCE
o 7 – RADIOACTIVE WHITE-I
o 7 – RADIOACTIVE YELLOW-II
o 7 – RADIOACTIVE YELLOW-III
o 7 – EMPTY (empty packages of radioactives)
o 8 – CORROSIVE
o 9 – CLASS 9

D.O.T. shipping labels are available for all of these categories. These shipping labels are 4″x 4″ and come on rolls of 500, have semi gloss face stock, permanent adhesive, and come on a 1″ inch core. They also have the ability to custom make these labels to have a special blank white region to write your own personal messages or instruction on. This region does not come on the stock labels. It has to be requested and it can be requested blank or with a message preprinted.

If your application calls for a little more durable label, there are several material solutions for you. They can offer several different films such as polyester, Kimdura, and polypropylene. These materials will withstand water, chemicals, UV rays, and other environmental factors that paper will not.

These special materials are not stock and would have to be custom made by most manufacturers. They would also have a 7-10 business day lead time. FedEx and UPS both offer shipping methods for hazardous material. They also offer guides that explain their rules and regulations for shipping these products.

Shipping hazardous material can be quick and easy as long as the appropriate steps are taken. Knowing how to ship hazardous material the correct way is important. Please pass this information to those that are interested in this topic.

John Barth founded Adazon Barcode Labels and Barcode Equipment www.adazonusa.com in 2003 and has a wealth of information in the barcode arena from over 20 years of experience in distribution. John’s experience allows companies to cut costs on shipping labels, custom labels and total barcode solutions. For more information call 847-235-2700.

Binary Network Marketing Pay Plan Explained

There is so little information floating around on the internet these days on the comparison of network marketing pay plans. Companies and distributors always play the high points of their plans against the competition without helping the prospect (potential new recruit) really understand what are the benefits of each plan.

Our focus here is to highlight one such plan which may help you in your research for the best network marketing plan in the direct selling industry. Please do not think you must stop reading now if you do not like a binary plan. The next few paragraphs are important to anyone in the industry.

A network marketer’s success depends on two important factors. One if how much you get compensated by the plan you are in. The second is how much you can take advantage of the plan and make the most money from it. By this we mean that with proper structure in your business you can build a very strong organisation which in turn will compensate you handsomely.

Every network marketer wants to earn the most income for his or her efforts. Be cautious about plans that pay too little as there are ones out there that pay more. With that said I would like to point out that plans that pay more than the industry average must be looked at closely as they may go out of business soon with over paying. Remember that the company has to make a decent profit to stay viable. Companies can only pay a certain amount out to their distributors. If they choose to pay more then this amount will come out from the profits of the company and or the quality of the raw ingredients of the product being sold. A poor quality product will not stay on the market for too long.

There are a number of different pay plans that are present in the direct sales industry. In the last 60 odd years we have seen compensation plans come and go and a few have been very successful. Some of these plans may seem on the surface to be the same yet they all differ as you dig deeper into the plan structure. Companies such as Amway and Herbalife have been around for years and their plans have withstood the test of time. More recent companies such as Usana Health Sciences use a more modern day approach to the direct selling industry and have been making a lot of head way towards being recognised as a leader in the direct selling arena.

One such plan is the binary plan now being used a lot in the last 16 years in the industry.
Binary means two and so all you need to do is to introduce the products to two people and you are in business. It is very much like a human cell dividing into 2 and then 4 and then 8 and so on. In matter of months or a few years the organisation of distributors and customers can far exceed many thousands.

Most binary plans have their volumes capped at a certain figure so that the compensation does not eat into the company profits. This allows the company to distribute commission more evenly down the ranks and more to share for the lower levels. Look for a binary plan that offers their distributor at least 38 to 42% payouts as this is the industry average that most sales companies use to pay their distributors in other conventional fields.

Please don’t fall for the old saying that “my plan pays the highest” as this will normally come at a price.

Claude Fullinfaw would like to share with you his personal experiences in finding a good home based

network marketing company in Malaysia
.

Selling ANY House in a Slow Market: 5 Tips

The market is slowing and investors are drowning in house payments. Is there an end in sight? Probably not. But, there is something you can do about it. Dropping the price until you get it sold is one way to do it. But, Ive got a better solutionsell the house.

What amazes me is that most sellers dont sell their houses. They advertise houses, they list houses, but they dont SELL houses. In a good market, you can rest on your laurels, but in a soft market you have to be willing to do something different. Stop whining about the slow market and start SELLING your houses!

1. Make Your Listing Look Great!

Most MLS listings are boring, informative, and dont sell the house. Thats because most people leave it up to the real estate broker to create the listing, which is communicating with other brokers. Instead, take charge of your listing. Make sure the pictures are great, not average.

Photoshop the pictures, so there are excellent photos of the front, the kitchen and the most appealing features of the house. If theres a grey sky, wait until theres a blue sky. If there’s a dead lawn in the photo, pick up that Photoshop paint brush and make it GREEN.

When a buyers agent is scanning the MLS with their clients, youve got two seconds to catch their attention and initiate a showingmake a good first impression!

2. Use Lots of Directional Signs

A sign in front of your house is good if you are on a main street, otherwise you have to get traffic by your house. Use dozens of directional signs from the nearest main road to your property. On weekends, tie bunches of balloons to the main sign on the road.

3. Use a Professional Sign in Front

Do not, I repeat DO NOT use the cheap sign from Home Depot, particularly the info tube that requires you to roll up your flyer. Invest in a solid metal-framed sign that has an attached flyer holder that makes it easy for people to pull out your flyer.

If the house is vacant, have an arrow with the words More info pointing to the house, and put your flyer box on the stoop of the home. This will get people peeking into the home, which is what you want.

4. Get a GREAT Flyer

It amazes me how boring and technical most home information flyers are prepared. The lazy real estate broker usually prints the flyer in black and white off the MLS listing computer. Instead, use a full-color flyer with excellent high-resolution photos of the inside.

If you are not a digital camera buff, go on craigslist.org and hire a high school kid to shoot and edit some photos. Sell the features of the house, not the facts.

5. Sell People on the House

Most sellers show houses, and say, in effect,Yall come back now. Let me ask you a question: Is this what car dealers do? Of course not! The cardinal rule of a car salesman is to NEVER let a customer off the lot. Why should selling houses be any different? If you elicit the right information out of the buyer to understand that he is in the decision making mode, push him to make a decision.

Can you remember walking into a car dealer thinking to yourself, Im just looking, I have not made up my mind yet And then, for some inexplicable reason, you left with a new car! Why? Because that salesman SOLD it to you, he didnt just let you test drive.

Not all buyers are ready to make a decision, but if he’s been looking at a few houses for a few weeks, he may be ready, even if he says otherwise. Be ready with a contract and try to get the buyer to leave you a deposit check, even if it is refundable. Get as much commitment as you can. Instead of showing the property, SELL it!

Find more articles written on these same topics in collaboration with Bob Yeager at http://report.PrivateMoney4Deals.com